Martin Gooch

Martin Gooch has been a senior research associate at the George Morris Centre since 2005, and is now the director of the Value Chain Management Centre. He conducts research, provides background information, works with industry, firms and farmers on improving value chain management, and presents workshops on these issues. Martin’s career spans the agri-food industries of Britain, Canada, New Zealand and Australia. He has experience of assisting a diverse range of agri-food companies to develop value chains and marketing initiatives; some of which have won national and international awards of excellence.
Martin is dedicated to improving value chain management throughout the Canadian agri-products sector to the advantage of all stakeholders, and is one of the few people who can and will achieve this objective.