2009-10 Marketing Caravan

Marketing Caravan 2007

Agenda

8:30-8:45	Welcome-Opening remarks
8:45 – 10:15	“When Pigs Fly” - Jolene Brown During this eye opening presentation we will examine changes in Agriculture today and review five factors that influence today’s purchasing decisions take a close look at our behaviours- people must “buy you” before they “buy from you” gain new ideas to provide greater value to your deserving customers
10:15 – 10:30	Break*
10:30-11:00	Local feature presentation
11:00 – 12:00	“Show and Tell” - Jolene Brown This is your turn to bring your business or industry to fellow attendees. You have 2 minutes to share one an item of interest from your business ( value added product, something that has you excited); a fact about your industry or business ( current market focus, innovative change); or a concern in your industry. Come prepared!
12:00- 1:00	Lunch*
1:00 – 2:00	"Get the Media talking about your Agri-business" - Annemarie Pedersen In this informative, hands-on segment you will: Learn the basics for working with the media. Discover ways to enhance your message to build interest in your agri-business. Learn how to identify reporters in your region and work with them to tell your story. Learn how to build your key messages and pitch your story to local, agricultural and other media outlets. Learn the dos and don'ts of media relations. Leave with a guide to creating your own media relations plan.
2:00 –2:15	Refreshment and Networking break - Visit the booths you missed earlier in the day.
2:15 – 3:15	"Get the Media talking about your Agri-business cont'd" - Annemarie Pedersen
3:15 – 3:50	Keepers and Questions- Jolene Brown Identify what you will do differently from attending the workshop or something you will share with others who couldn’t attend. Take the opportunity to ask questions to the presenter or participants.
3:50-4:00	Celebration Summary- Jolene Brown
4:00- 4:15	Closing Comments

*Note - 2 beverage breaks and lunch are included with the registration fee.