Marketing – Everything you need to know 2009-10

Marketing - Everything you need to know 2010

9:15 - 9:45	Registration Coffee service*
9:45 –10:00	Welcome & Overview of Workshop Objectives
10:00-12:00	Introduction to Marketing – what does marketing really mean? Self Assessment – how prepared are you as a marketer? Strategies/Tactics – what are the major strategic options? Understanding that each strategic option requires distinctly different tactics?
12:00-1:00	Lunch*
1:00- 2:30	Case studies – learning from others. Developing a Marketing Plan - applying what you have learned to real situations.
2:30- 2:45	Coffee break*
2:45-3:45	Discussion & Open forum
3:45-4:00	Commitment & Conclusion

*Note - 2 beverage breaks and lunch are included with the registration fee.