Martin Gooch, MAgribus

Martin Gooch is Senior Research Associate, Value Chains, at the George Morris Centre, a national agri-food think tank and consultancy based in Guelph, Ontario. Martin’s career spans the agri-food industries of Britain, Canada, New Zealand and Australia. He has experience of assisting a diverse range of agri-food companies to develop value chains and marketing initiatives; some of which have won national and international awards of excellence.

Martin possesses qualifications in crop and animal husbandry, and farm management; an undergraduate degree in International Business; and a Masters degree from the University of Queensland. Martin’s Masters' thesis analyzed the critical success factors of forming and managing value chain alliances within the perishable food industry. He is currently studying for his PhD which analyses the effectiveness of teaching and training models for encouraging producers and agri-food professionals to become involved in the formation and successful management of agri-food value chains.