Jerry Bouma

Jerry Bouma has over 25 years experience in the field of strategic planning, marketing management, training communications and research within the agri-food sector. His experience includes 10 years as a management consultant with Deloitte Touche (formerly Deloitte Haskins + Sells) and 2 years as marketing manager with Maple Leaf Foods (Shur-Gain Feeds Division). He combines a solid background as a strategic planner and has been at the forefront of many new innovations in the agri-food sector including the formation of AVAC; the Value Chain Initiative, the Alberta Environmental Farm Plan Company as well as the restructuring of several producer associations including the Alberta dairy and the beef industries. In addition, Jerry has extensive project experience and has served as a manager on more than 500 strategic planning and marketing projects. He also has considerable hands on operational experience in the implementation of business-to-business, marketing and sales strategies. He has strong strategic skills and excels in the identification of market trends and the formulation of appropriate marketing initiatives. Jerry speaks on a wide range of agri-food subjects including agricultural policy issues, value-added strategies, marketing, value chain formation and business-to-business management. Jerry currently is the Chair of Horse Racing Alberta's Marketing Committee that has developed a highly successful campaign that has been recipient of numerous national and international awards.